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Rooibee Red Tea
Rooibee Red Tea is an organic bottled tea made in Louisville, Kentucky. It was started by Jeff Stum, who was a Brown-Forman executive when in 2006 he wanted to start his own brand offering a variety of teas spiked with alcohol. "After a year of experimentation", Stum felt he had "hit a wall" and "discovered that if he left the alcohol out of the tea, the stuff tasted great." The tea debuted in November 2009 and is "developing a devoted fan base" through a grassroots marketing campaign." Rooibee Red Tea was a food category winner in ''Garden & Gun'' magazine's Made in the South 2010 competition.〔(Made in the South Award Winners ) page 5 Dec./Jan. 2010 Garden & Gun〕
Rooibee Red Tea is USDA certified organic, naturally sweet, caffeine and gluten-free, and rich in antioxidants. The tea is available in individual 12 ounce bottles and four-packs in gourmet grocery chains such as Whole Foods Market as well as online.
==History==
Rooibee Red Tea was created after founder Jeff Stum had been trying to develop an organic malt-based beverage, but instead saw a niche market in non-alcoholic red tea.〔(Former Brown-Forman Employee is Off to Strong Start With New Tea Line )〕 After gaining an understanding of how the rooibos leaf is fermented and developed as a flavor concentrate, Stum saw a chance to create a naturally-sweetened line of tea with few calories and a multitude of health benefits. Originally getting its start in local Farmers' Markets and by word of mouth, the tea was a hit among the health-conscious crowd in Louisville.〔(Rooibee Red Tea )〕
In 2010, Stum hired Heather Howell, a past executive for Humana, as his "CTeaO," because of her 15 years experience with Fortune 500 companies. Also in 2010, Rooibee Red Tea was named one of Greater Louisville Inc.'s "Hot Dozen," an award given to locally owned companies that have had success in Louisville's entrepreneurial climate.〔(Greater Louisville, Inc. Honors Small, Entrepreneurial Businesses )〕 The company received nationwide attention when in late 2010, Garden and Gun Magazine named Rooibee Red the Food Category Winner in their "Made in the South Awards."〔(Made In the South Awards 2010 )〕 Today, the company has expanded to many states in the southeast, including Georgia, Tennessee, and Texas and all of the teas are available online.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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